Disney EchoEar Grand Mouseter
Joined: April 1992
||Posted: Jan. 16, 2012, 11:06 am
Disney opened "Beauty and the Beast 3-D" on a holiday weekend, Martin Luther King Jr. Federal Monday 3-day holiday, so a lot of children are off from school for three days. But for the movie weekend of Friday-Saturday-Sunday Box Office Mojo.com BatB 3-D earned $18,490,000. Children off from school on Monday might give Disney a bigger boost of this title at the box office than an ordinary Monday would normally provide.
How does this compare to September 2011's re-release in 3-D of "The Lion King" which amazed Hollywood about how well audiences went to see it?
Big snowstorms in the Midwest US January 2012 might have kept potential audiences away from TLK 3-D during what had been a relatively mild winter, vs. September 2011 when weather was relatively better except for summer hurricanes and tropical storms disturbing the Eastern US coastal states.
Lion King 3-D Re-Released Sept. 16, 2011 Friday, earned $8,919,921 Friday, $11,933,562 Saturday, $9.298,131 Sunday for an Opening Weekend total of $30,151,614. Played in theaters 49 days/7 weeks, earned in US $93,223,606
Beauty and the Beast 3-D Re-Released Friday January 13, 2012 on 3-day Federal holiday weekend, earned $5,609,000 Friday, Saturday $6,718,000 and Sunday $6,163,000, Opening Weekend total, estimate, $18,490,000. All figures for BatB for 2012 are estimates from Box Office Mojo.
So maybe not as lucrative as TLK a few months ago, but it's a rerelease so after distribution and marketing costs there is more money to be made than not, with a premium ticket price for 3-D, and there's a dearth of "new" or "fresh" family movie titles in theaters now. It's doing as well as it can.
And a re-release of a 1990s animated film was, still, #2 at the US box office this weekend beating out more adult titles and longer running (since Christmas season) few family titles.