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Topic: "Brave", Disney-Pixar, Summer 2012< Next Oldest | Next Newest >
CarolKoster Offline
Carol Koster




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Posted: June 25, 2011, 7:03 am Quote

Poster for "Brave" from Disney-Pixar was released this week, click link, see what you think.  Movie comes out Summer 2012.  Is a first of sorts for Pixar, in that it's lead character is female for a change.

http://www.empiremovies.com/2011/06/22/pixars-brave-movie-poster/
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Posted: June 28, 2011, 7:03 am Quote

New trailer.  In some theaters you can see this trailer playing in front of "Cars 2" right now.  See what you think.....

http://entertainment.stv.tv/film....r-movie
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Posted: Dec. 01, 2011, 11:18 am Quote

New trailer for "Brave" as of Nov. 16, 2011..... wanna buy a ticket after viewing the trailer?  Is the animation up to any of the best we've seen previously from Pixar, ya think?  Story?  Characters?  Premise?  Setting (kinda interesting going to Scotland....) ?

http://www.youtube.com/watch?v=TEHWDA_6e3M

Trailers by nature are not "spoilers", just a marketing/advertising means to get you to know about and learn just enough about a movie to make plans to see it on release day.  Movie's coming out Summer 2012.  Sometimes Pixar's trailers don't seem so immediately grabbing of audiences, then you buy a ticket and end up being "Wow-ed"!  Did "Cars 2" do that for you Summer 2011?  Do you think "Brave" will uphold a fine long tradition of excellence in Pixar CGI animated feature length movies?  Looking forward to this one, or will you pass for now....?
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Posted: Dec. 22, 2011, 8:29 am Quote

The Disney fan site Stitch Kingdom broke the story, and now it's going viral.  

Movie was originally titled "The Bow and the Bear", but Disney-Pixar renamed it "Brave".  Now the Major League Baseball team The Atlanta Braves are getting lawyered up to sue Disney-Pixar over the alleged unauthorized use of the "Brave" in the title, on the grounds of it creates trademark confusion.

Nope, Disney fans, you're not dreaming, I'm not making this up, and what some folks and corporations won't get all lawsuit-eager about these days.....  Sheesh IMHO....

Read on at the link, and within the link is a link to Stitch Kingdom's article.

http://www.slashfilm.com/atlanta....Film%29

I love two of the Comments at this link, one is ironically the Atlanta Braves do their annual spring training at Disney's Wide World of Sports in Orlando FL, and two is had Disney-Pixar stayed with the original title "The Bow and the Bear" then the Chicago Bears would be suing Disney-Pixar over the same issue.  

My observation is that companies are so "branding conscious" these days that there's no reasonable wiggle room for common usages of words or ideas.  Let's say in Real Life someone rescues someone else, saves a life or two or more, hailed as a hero, gets a lot of publicity for this.  Somehow someone uses the word "brave" and for whatever reason in the feel good euphoria over this hero and the accomplishment the word "brave" sticks and resonates and starts being used in print, maybe in logos and posters for a new foundation to further the work the good deed accomplished.  "Brave" is a regular word.  Are the Atlanta Braves going to sue in that kind of a case scenario?  

In context, the Atlanta Braves derived their name and mascot imagery from American Indians-Native Americans back in the day when being "an Indian" was considered warrior-like and the stereotype is used in sports to describe a team as aggressive fierce competitive players to be reckoned with on the playing field.

When I see Disney-Pixar's "Brave" movie poster or hear advance publicity about the movie, I dunno, maybe 'cause I don't live in Atlanta or follow Major League Baseball at all, I draw -0- connection to any sports teams, professional or local community teams or school teams of any kind, that are logoed like American Indians-Native Americans or the Atlanta Braves.

Back when the New Orleans Saints NFL football team was very hot and heading into, then won, the Super Bowl there were copyright issues springing up over the official and licensed (meaning "pay me if you want to use it   :dollar: ") use of a popular fan chant "Who Dat" ("Who is that who say they intend to defeat the New Orleans Saints on the playing field" or "Who dat say gonna beat dem Saints!  Who dat?  Who dat?")  Lots of people thought it was just an expression.  Saints claimed to own it.  T-shirt marketers claim to have owned it and Saints claimed to own any depiction of fleur de lis and not just it's own uniquely drawn and colored version of their logo.  Meaning a lot of decorative items, the logo itself originated in France, the fleur de lis emerged as a symbol of the city rising above hardship after Hurricane Katrina in 2005.....  Any depiction of "Who Dat" on a shirt sold for commercial profit, or any fleur de lis on anything also sold for commercial profit whether the fleur de lis was identical to the trademarked distinctive Saints logo or not any "unauthorized users" had to pay up some royalties money or cease and desist.  These tempests in teapots and shorts getting up in a wad were greedy attempts to stake out rights territories and get some money flow going on.  
I see this as the Atlanta Braves doing something similar, trying to make some usage of just a word in a title be something more than it is in a money grab attempt.

Professional sports teams and heir leagues want their money from fans, bars, stores, retailers.... In a way I "get it" that distinctive logos or similar ideas need to be used with some sort of permission or appropriate business sharing of profits from the commercial use of precisely those logos, etc.  On one level, that is right, proper and legal.  But when it gets vague, such as use of a word "brave" (and not "braves" by the way, and nothing about American sports or sports teams or American Indians-Native Americans in the plot or characters or settings of a movie) or fleur de lis that look nothing like a sports team's distinctive version of it.....  It gets to be unreasonable and commercially overreaching and tyrannical.

In all kinds of ads and company products "words" get used to attract attention, that and fonts, font sizes, colors, placements etc.  We use words to convey ideas, wants and needs.  When you "brand" and trademark and copyright everything under the sun that can be stifling under some circumstances and contexts, and probably is the legal equivalent of legalized petty thievery 'sticking up' and victimizing passers-by in order to free them of any available cash they have.

I don't care what Disney-Pixar titles their movies so long as the content is something I feel like paying a movie ticket price to go see.  But sheesh, we can't sue each other over things like this.  IMHO it's frivolous and a money grab attempt by the sports team.  "Brave" is a word that can be used for the title of anything appropriate.  Book authors and titles chosen for books.  Newspaper headline writers.  Dictionary and thesaurus listings.  Somebody in school writing a report or essay or story about something.  If a character in a fictional movie set in Scotland is "brave" then it has nothing to do with an American professional sports team where the logos of the team or what the team does isn't any "braver" than what any other sports team does and the team never goes to Scotland or shows team anything in movie theaters.  Movie memorabilia and toys and licensed logoed products Disney-Pixar will be selling this summer will look nothing like American baseball, professional sports team equipment or corporate logos the team uses in it's merchandising.  

Totally apples and oranges here.

Or am I wrong about this, did Disney-Pixar step into something and should they appease the Atlanta Braves?
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Posted: Feb. 24, 2012, 5:22 am Quote

Compare in the Disney Live-Action Movies Forum here on Disney Echo any of the trailers made for Disney-Pixar's "John Carter" to this new one for Disney-Pixar's "Brave" coming out this summer.  For some reason Disney-Pixar's stumbling badly about promoting "John Carter" but hitting a triple-header home run with this trailer for "Brave" (NOT alluding to the Atlanta Braves in any way, see above news about that ;) ) .  Go figure why one set of trailers underperform, and this one, below, is so "Wow ! ".  

At the link it's well worth your time.  2:31

http://www.forbes.com/sites....on-ever

This looks fabulous !  Your thoughts?  Wanna buy a ticket to "Brave"?


:clapping:  :thumbsup:  :pixiedust:
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Posted: April 07, 2012, 5:49 pm Quote

Meet the "star"/lead female character, Merida, at WDW MK Fantasy Gardens character meet-and-greet area near Cinderella's Castle in mid-May, 2012.

http://www.orlandosentinel.com/the-dai....3.story

The movie itself premiers June 22, 2012.  So you can meet Merida starting about a month before the movie comes out.

Redheads and those with long, naturally curly hair and of Scottish descent and those who like archery:  You now have a Disney-Pixar character to identify with.

http://www.orlandosentinel.com/the-dai....3.story
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CarolKoster Offline
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Posted: May 18, 2012, 4:37 pm Quote

Wow, Disney has had ups and downs this year in the movie biz.  $200 million loss for "John Carter" from Andrew Stanton, one of Pixar's big names.  And #1 in the US, #6-#9 in the world in terms of box office "Marvel's The Avengers" is exceeding expectations, a domestic and international hit so bit it makes one forget all about "John Carter"'s dismal performance.

Ah, but you're only as good as your last movie, and the next movie can be hit or miss.

Pixar didn't make "John Carter" but one of their people pitched the story a long time ago to Disney Studios, and the rest is history, it's a Disney film.

However, a year ago in June 2011 Pixar had been riding high with a consistent string of hits from "Toy Story" in 1995 to "Up" and beyond.  But "Cars 2" was far from a financial flop, but many considered it a bland follow-up to "Cars" and "Cars 2" got the first Rotten rating for any Pixar film.  It made money.  But many found it disappointing.

A year later Disney Studios generally is having problems promoting itself and even managing itself.  Their top marketer and their president both fell on their swords and left due to how mediocre things have been in the last few years.  

A year later we have two Mars-related Disney films ("Mars Needs Moms" and "John Carter") draining the company of profits and landing Disney on some "worst" lists.

A year later maybe kids are playing with their "Cars" toys, but people are looking forward to a new film from Pixar, "Brave" and whether that movie will make people forget about "Cars 2" and Andrew Stanton's risky flop "John Carter".

"Brave" has a lot riding on it.  

"Brave" can show the world that "Cars 2" disappointing box office result was just a fluke, and that Pixar's back to making outstanding filmmaking and outstanding CGI animation with heart and universal appeal again.  "Brave" can remind the world that when Disney makes corporate acquisitions these are smart buys.  And maybe one can hope that "Brave" can kick Disney's movie rear ends internally and maybe the main studio and Feature Animation can join in and start making good movies again, too.... someday....  Hire good people. Let them develop good material.  Hope for the best.

Anyway....

"Brave" has it's world premiere soon!  Ironically Disney once again goes outside it's own house and premieres someplace other than Disney-owned places.

This time, Disney-Pixar premiere's "Brave" at the new Dolby Theater.

Where?  

If you watch the Oscar Awards every year, those awards were handed out at the Kodak Theater, and the Kodak Theater is immediately next door to Grauman's/Mann's Chinese Theater (famous movie theater where the footprints and handprints and autographs of stars are in concrete outside) on the Hollywood Walk of Fame.  Kodak as a corporation used to make cameras and film for cameras, but went bankrupt and is out of business.  Kodak had the naming rights to the Academy of Motion Picture Arts and Sciences aka AMPAS aka Oscar Awards organization's splashy swank theater where the Oscars are handed out.  New naming rights were sold.  Now Dolby, the audio processor and equipment manufacturer that makes speakers and sound systems to play back movie audio in perfect fidelity, won the naming rights, so now it's the Dolby Theater.

Ironicically, immediately across the street from the Dolby (formerly Kodak) Theater is Disney's historic movie palace movie theater the El Capitan.  Fabulous place.  We've been there a couple of times as tourists so have seen these buildings in relation to each other.  Disney has had world premieres of their movies at the El Capitan many times.  

But that the Dolby Theater is newly re-named, and might have updated audio equipment inside (they are running late on installing it in time_ the Hollywood community uses new movie premieres and stars of movies to call publicity attention to itself.  And they are using the premiere of "Brave" to draw attention to their new splashy theater and that "Brave" opens the Los Angeles Film FEstival this year.

A few details about "Brave's" world premiere....

http://www.hollywoodreporter.com/news....-326638
:camera2:

A LOT is riding on "Brave".  "John Carter" was supposed to be a "tentpole franchise" for Disney, meaning spawning mega-hit sequels, merchandise sales, international and domestic largesse in it's coffers.  And "Brave" was to be the other of the two movies in 2012 Disney was counting on for big bucks and success, etc.  Now it's "Marvel's The Avengers" earning the big bucks, and hopes are still riding on "Brave" to restore Disney as a mega-hit family film studio.

Good luck Disney-Pixar!
:pixiedust:  :thumbsup:
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CarolKoster Offline
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Posted: June 12, 2012, 7:17 am Quote

Friday night June 15 Disney-Pixar is using an episode for a regular series for movie promotional purposes.

Friday June 15, 2012 9 PM ET/8 PM CT 1-hour HGTV "House Hunters on Vacation: Double Destination Vacation"  "A family tours rental properties in San Francisco and the Pixar Animation Studios, then heads to Scotland."  

What person actually does that?  Someone willing to help Disney-Pixar promote their newest CGI film "Brave", which is set in Scotland, and opens in theaters June 22.

Probably for film fans the best part will be scenes when the family is touring Pixar's studios, then scenes in Scotland (don't tell me, let me guess....  places in Scotland where Pixar's animators and producers toured to learn about the country and it's scenery in order to capture it realistically for the screen and making the characters and plot realistic, right?  And you can rent a vacation home near there that looks medieval and quaint and charming, right, like in the movie?  ;)  ).

This show would pop up in a DVR or TiVo search if you used keyword Pixar instead of Disney. I stumbled on it watching "House Hunters" last night and the promo came on during the show.

Hey.... Over on Food Network Disney-Pixar did promotional commandeering of "Cupcake Wars" where the competing bakers had to come up with cupcakes themed to "Brave" (and a competing studio did the same thing about promoting "Madagascar 3"... for a whole hour of cupcakes about that...! ) .  You can watch HGTV doing essentially a travel show that shows Pixar Studios and promotes "Brave" (which is what you'd expect Travel Channel to do...back in olden days...) or a show about themed cupcakes.....  I'll take HGTV.
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Posted: June 12, 2012, 7:58 am Quote

Rotten Tomatoes is starting to kick in with some early indicators which could make "Brave" successful by spreading positive word of mouth.

So far 86% Fresh, 6 positive reviews, 1 negative one.  95% of RT community members want to see it.  What's a bit troubling is some of the positive reviews don't sound enthusiastic or that "Brave" reaches the heights of some other hugely successful, ground-breaking, Pixar movies.  Hmmmm.....

If you want to follow along, June 22 is the date "Brave" opens in wide release.  Here's the URL to "Brave"'s Rotten Tomatoes webpage.  Hope the score stays a rosy red tomato and not a green splat!  More reviews will be added between now and June 22, so just keep checking in.  A year ago "Cars 2" earned the first "rotten" rating from a consensus of RT film critics, so hope the score stays high this time around in "fresh" territory.

http://www.rottentomatoes.com/m/brave_2012/



"Brave" in it's closing credits will pay tribute to the late Apple CEO Steve Jobs, who also at one time was CEO of Pixar and who sat on the Board of Directors of The Walt Disney Company.  Jobs died in 2011 of cancer.  Will'o the wisps ethereal creatures you'll see in the movie will gather around Job's name in the closing credits, which will describe Jobs as "a mentor and a friend".  If you care, make a mental note not to leave yet when the movie itself is over, and stay through the closing credits.

"Brave" will also test a new movie audio system from Dolby called Atmos in 10-15 specially equipped theaters in the world.  A special audio-mix edition of "Brave" will play in those theaters.
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Posted: June 16, 2012, 11:04 am Quote

Wow, four days after I posted the above post, what a difference four days can make at Rotten Tomatoes.com, and the trend is reversing from hopeful to "oh-oh!"  Currently 11 reviews are posted, of those 7 are positive, 4 are negative, consensus a measly but still "Fresh" rating of 64% !  If it hits below 60% it's "Rotten", and Pixar will have it's second movie in a row to be rated "Rotten" at RT.  

http://www.rottentomatoes.com/m/brave_2012/

Movie opens in wide release June 22, so there's a week left for the movie, hopefully, to get better reviews and rise above that low 64%.
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