Disney EchoEar Grand Mouseter
Joined: April 1992
||Posted: Mar. 14, 2011, 6:26 pm
|Quote (CarolKoster @ Mar. 05, 2011, 2:55 pm)|
|[quote=CarolKoster,June 23, 2010, 7:11 pm]OK, so I went to ol' reliable Internet Movie Database.com and found some very tantalizing info out....|
Maybe the book is superb and a fun read for children. And maybe this entire movie, in full context, is a fun family 3-D romp/comedy/family flick that we'll be glad that Disney made.
All I know is 1 ) Berkeley Breathed of "Bloom County" "Outland" and "Opus" was behind this, 2 ) Disney made a CGI and 3-D animated film of Breathed's children's book and the associations and crew all well-known to fantasy-sci fi and animation fans, then 3 ) I watched this clip.
Scroll down a bit for it. It's a couple of seconds longer than a minute.
Oh, dear. "Mars Needs Moms" doing a lot worse than expected, and here's why, WOW!
Quoting the Wall Street Journal online:
MARCH 14, 2011, 7:00 AM ET
‘Mars Needs Moms’ May Be One of Hollywood’s Biggest Bombs
By Anthony Kaufman
Disney’s latest 3-D animated film “Mars Needs Moms” may be one of the biggest box office bombs of all time.
Though released widely in 3,117 theaters over the weekend, the 3-D animated adventure earned a paltry $6.8 million.
According to the box office tracking site, Box Office Mojo, that ranks among the top ten worst openings ever for a film distributed that broadly. Taking into account the high cost of tickets for 3-D and IMAX screens, along with the film’s reported $150 million budget, the sales numbers look downright disastrous.
Disney distribution president Chuck Viane was scratching his head on Sunday morning. “No one ever wants to open a movie this far below expectations,” he said. “We’re wondering what happened.” According to the studio, 85% of the audiences were families, 53% were women, and IMAX and 3-D sales made up strong percentages of the sales, which is all in line with expectations for an animated film. But there was one significant problem, as Viane said, “Not enough people came to see the movie.”
Hollywood.com Box Office president Paul Dergarabedian was also “baffled” by the lack of interest in the film. “Usually kids and families just want to see something new and so they go out in sizable numbers,” he said, via email, “but in this case it just didn’t happen.”
Dergarabedian suggested one reason for the “Mars Needs Moms” crash may have been too many animated films in theaters. Disney’s “Gnomeo & Juliet,” released five weeks ago, took full advantage of the lack of family animated films in the marketplace and performed strongly, he said, with domestic grosses now nearing $90 million. But “Gnomeo” took a drop when Paramount’s “Rango” hit theaters just last weekend. “The more competition, the more fragmented the family marketplace becomes,” he added. “‘Mars Needs Moms’ just entered a more competitive environment.”
But Viane doesn’t buy that theory, pointing to the powerful box office of Disney’s late 2010 animated release, “Tangled,” which survived a marketplace crowded with family-targeted content to become the 14th biggest animated film ever, with over $551 million in global sales.
“But if the trend continues,” Viane conceded, “then it’ll be something we’ll all have to think about.”
Over the next two months, three new animated films will be released, “Rio” and “Hoodwinked Too!” in April and “Kung Fu Panda 2″ in May.
End of quoted article.
OK, a disclaimer here: I did not see this movie in a theater.
Despite that: Click the link and watch the clip. Ask yourself "Am I taking my kids and family out in traffic to a movie theater on a weekend and buying matinee or night time movie tickets, in 3-D or even IMAX 3-D, and movie snacks at the concession stand, and paying all this money, based on this clip? And yes I know it's a Disney movie but does this look and sound like Disney???" Ask yourself. If the whole movie is like this, and like other clips Disney's released to promote this movie, then no wonder it flopped!
If it was also insufficiently promoted, well, maybe internally they knew they had a stinker, I have seen lots of TV ads though.
I agree with folks in the Comments at the WSJ link that 1) "Rango" from Paramount and "Gnomeo and Juliet" from Disney both opened recently, did well, and there may be too much animated product out there for families. Gee you can't see every animated film that comes out... When will the sons and daughters do soccer, gymnastics, dance class, Scouts, etc.? And 2) "Rango" and "Gnomeo and Juliet" can distract audiences if released at the right time, the right date on a movie release calendar. That's part of the art and science of movie release scheduling. It's World War 3.
The house of animation and movie-making that Walt built had it's golden eras when he was alive and in the 1990s.... And now seems to have lost it's way again.
Two big movies coming out within months: "Pirates of the Caribbean 4" and "Cars 2". I've been nervous for awhile, but I really am thinking Disney will find a way to screw up "POTC 4". And Pixar has such a remarkable record for quality and consistent hits, even though "Cars" may not have been everyone's favorite Pixar movie it still made tons of money and sold tons of "Cars"-themed merchandise, which is why there's a "2". I hope "Cars 2" will prevail despite Disney's declining magic at movie promotion. As for "Pirates 4".... Cross your fingers, Ol' Captain Jack's real nemesis' and villains are not Davey Jones or Blackbeard... It's the Disney promotional department at Disney Studios!
As for Berkeley Breathed: Maybe his children's book is good. But bring back "Opus", "Outland", and "Bloom County"! He did much better at those!