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Topic: Tangled: Biggest Disney Animation Studios opening< Next Oldest | Next Newest >
CarolKoster Offline
Carol Koster




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Posted: June 13, 2010, 3:49 am Quote

Tweenish songs are part of the territory for Disney movie music in recent years, so that it's playable on Disney Channel and Radio Disney.  At one time Disney used to be known for Broadway-caliber songs and scores in their animated movies.  Nowadays the movie has to have at least one pop song in it that is downloadable, and has to sound like it fits in with Radio Disney or Disney Channel 'tween girls.  Someday, when Disney fan brides and/or grooms marry and want a Disney-themed wedding reception with a Disney-themed song for their first dance, will there be a song from "Tangled" they would choose, or would it be some other much more well-known Disney song?

This trailer is MUCH better than prior ones.  The animation looks awesome, I think it looks like a funny movie, and different than most other studio's animated products that it stands out.  It's not quite full CGI but also not quite traditional 2-D animation, so the ballyhooed "We're returning to traditional 2-D animation!!" seems to be modified to recognize that maybe audiences are more accustomed to CGI and think of 2-D as so yesterday.  

Also "How to Train Your Dragon" and "Shrek Forever After" made big money at the box office, both from DreamWorks, and they are both in 3-D as well as IMAX 3-D, and both in forms of CGI.  Disney has to go along with that market trend.  "The Princess and the Frog" was beautiful in traditional 2-D hand-drawn animation, but didn't resonate in the marketplace when you have eye-candy of "Avatar" which played at the same time or "Alice in Wonderland" from Disney which came a few months after.  As old school and Disney purist as traditional 2-D animation may be, what sells movie tickets and helps your stock price to soar on Wall Street is getting people to buy movie tickets in droves.  If a modified form of 2-D into a kinda CGI and issuing the movie in traditional and 3-D formats sells tickets, then that is what Disney Feature Animation has to do to earn the money to pay its bills and make a profit.

But this newest trailer also probably is reflecting market research Disney is doing.  

"Disney Princesses" probably has reached some level of saturation or over-saturation in the marketplace similar to the saturation or over-saturation that Winnie the Pooh did a few years ago.  

Disney's on a "kick" lately to appeal more to boys.  On cable-satellite they have a new channel, Disney XD, attempting to appeal to boys.  They bought Marvel Entertainment with a film library filled with comic book action heroes appealing to boys.  

Now apparently the idea of a European fairy tale-type of movie that features who might become the next Disney p-r-i-n-c-e-s-s that normally would be Disney Feature Animation's stock and trade has to be soft-pedalled to that it's palatable for the youngest males in the family.  The title's been changed from "Rapunzel" to the more neutral "Tangled".  Now the marketing is ramping up in time for summer box office trailer promotional season and the marketing is squarely aimed at boys and kids in general rather than highlighting the p-r-i-n-c-e-s-s or girl aspects of the fairy tale.

Shhhhhhhh......  I guess nowadays p-r-i-n-c-e-s-s has to be downplayed amongst some people..... else they have to be dragged, kicking and screaming, to the movie theater with the rest of the family.  ;)
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David Foxfire




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Posted: June 13, 2010, 10:10 pm Quote

I don't mind the new twist on Disney Gals....but 3-D?   WHYYYYYYYYY!!!111!!!!!11one!!!!

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CarolKoster Offline
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Posted: July 19, 2010, 8:32 am Quote

New title logo at the link :

http://modoration.com/2010/07/18/new-logo-for-disneys-tangled/
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CarolKoster Offline
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Posted: Aug. 03, 2010, 12:36 pm Quote

New movie poster at the link:

http://www.cinemablend.com/new....46.html

Also on Sep. 12 Belle tells her final story at Storytime at Magic Kingdom near the Castle at WDW and that show goes away.  Then incoming Oct. 15 a month later will be a new show with characters Flynn Ryder and Rapunzel of "Tangled" to meet and interact with boy and girl guests, fans of all ages and families. Movie promotion and Disney theme park synergy, y'know.   ;)
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RichKoster Offline
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Posted: Aug. 13, 2010, 6:58 pm Quote

The Tangled meet-and-greet featuring Rapunzel and Flynn Rider at Disneyland is next to the Pinocchio attraction, and that's no lie!



It will be in the former Gepetto’s Sweet Shoppe in Fantasyland starting on Friday, October 15th.

Rapunzel and Flynn Ryder will also be meeting guests at the Magic Kingdom's Fairytale Garden beginning Friday, October 15th.


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Disney's "The Princess and the Frog"

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CarolKoster Offline
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Posted: Sep. 16, 2010, 10:44 am Quote

Brand new trailer! A fairy tale told from the male hero's point of view about the female heroine who's story it is. Done this way by Disney to get boys to come to what is essentially a Disney Princess fairy tale animated movie. Does it make you want to buy a ticket?


http://blog.moviefone.com/2010/09/15/tangled-trailer-disney/

I kinda like it! :thumbsup:
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Posted: Sep. 16, 2010, 6:32 pm Quote

It would be really interesting if they made a whole movie from that point of view.

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CarolKoster Offline
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Posted: Sep. 17, 2010, 10:09 pm Quote

This seems like a lot of the previous, new, trailer, but it's actually the international trailer for "Tangled".  Has a few new, different scenes amid what looks like the same trailer as above.

Enjoy!

http://www.heyuguys.co.uk/2010....appears

I think Disney, finally, has found the key to promoting this movie and still make it a traditional Disney European fairy tale-Princess movie....  Promote it from the guy's point of view and make it less romance and more romantic comedy-buddy movie where the "buddy" is also the female lead.  It's an interesting twist, familiar, yet a twist on familiar.

Take a look at the CGI and how detailed some of Rapunzel's hair seems, in some of the trailer scenes.

One thing that strikes me, if Disney wants to promote a worthy charity in connection with this movie, I hope they promote "Locks of Love".  This is a charity which takes very long hair cut at stylist appointments and remakes the hair into wigs to be worn by chemotherapy patients who are battling cancer.  

:pixiedust:

Now, finally, I am looking forward to this movie, based on these trailers....  And I'm female!
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Posted: Sep. 18, 2010, 10:17 pm Quote

I definitely want to see this movie.

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CarolKoster Offline
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Posted: Sep. 19, 2010, 7:42 pm Quote

If you are joining our site or this Topic late, Disney has released two new trailers for "Tangled", one from male lead Flynn's point of view, one also from Flynn's point of view but tailored more for international non-US English speaking audiences.  Scroll up and you'll see links where you can view those.  They are kinda similar, but do have differences.

We're almost two months away from release and on Facebook Disney is stepping up online promotion for "Tangled".  There are frequent newsfeeds about this new animated film.  Consider looking up "Tangled" on Facebook and "liking it" or "joining it as a fan" to get your newsfeeds of it started.

The idea of a "buddy movie" in which the "buddies" are male and female is a classic gimmick in Hollywood.  I have in mind the movie "It Happened One Night" starring Clark Gable and Claudette Colbert in the 1930s, and a lot of Lucille Ball stuff on "I Love Lucy" TV show.

I like that the folks at Disney Feature Animation and their troubled movie promotion unit at Walt Disney Pictures have finally hit on this "buddy movie" angle to promote their latest animated release.

There's been a recent shake-up and new hiring in the Disney Studios promotion department after the existing head of it, who was a new-hire from the soft drink industry who had zilch experience in promoting films, screwed up this summer in how they marketed "Prince of Persia" and "The Sorcerer's Apprentice" for Jerry Bruckheimer.  

If you promote a movie lousy, it can bite you on the fanny with much lower ticket sales domestically and worldwide.

Disney Feature Animation is revitalizing itself in recent years.  Pixar was allowed to get all the glamour and it's string of hits since 1995 is unparalelled.  Since 1995 Disney under then CEO Michael Eisner kinda gave up on it's own Feature Animation unit, nearly dismantling the whole devision.  Now it's starting to build back up into the crown jewel of Disney's corporate crown we've always known it to occupy.  After some dabbling in CGI and back to hand-drawn animation (with "The Princess and the Frog" last Thanksgiving-Christmas 2009) Disney is trying to find the magic formula to make, and promote, "Tangled".  Make it less "princessy" and more appealing to boys seems to be their major direction of attaining major box office attention in a field of other studios' family films and animated films in Holiday Season 2010.

Scroll up and take a look at the trailers.  See what you think.

If you like this, you can "become a fan" or "like" on Facebook the movie "Tangled".

Word of mouth is important.  If you want to "help Disney" then spread the word that "Tangled" is kinda quirky and new, and invite people you know to take a look and keep the movie in mind this November when it goes into wide release in the US.  Invite the men and boys in your life to also take a look, too.
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