Disney EchoEar Grand Mouseter
Joined: April 1992
||Posted: June 13, 2010, 3:49 am
Tweenish songs are part of the territory for Disney movie music in recent years, so that it's playable on Disney Channel and Radio Disney. At one time Disney used to be known for Broadway-caliber songs and scores in their animated movies. Nowadays the movie has to have at least one pop song in it that is downloadable, and has to sound like it fits in with Radio Disney or Disney Channel 'tween girls. Someday, when Disney fan brides and/or grooms marry and want a Disney-themed wedding reception with a Disney-themed song for their first dance, will there be a song from "Tangled" they would choose, or would it be some other much more well-known Disney song?
This trailer is MUCH better than prior ones. The animation looks awesome, I think it looks like a funny movie, and different than most other studio's animated products that it stands out. It's not quite full CGI but also not quite traditional 2-D animation, so the ballyhooed "We're returning to traditional 2-D animation!!" seems to be modified to recognize that maybe audiences are more accustomed to CGI and think of 2-D as so yesterday.
Also "How to Train Your Dragon" and "Shrek Forever After" made big money at the box office, both from DreamWorks, and they are both in 3-D as well as IMAX 3-D, and both in forms of CGI. Disney has to go along with that market trend. "The Princess and the Frog" was beautiful in traditional 2-D hand-drawn animation, but didn't resonate in the marketplace when you have eye-candy of "Avatar" which played at the same time or "Alice in Wonderland" from Disney which came a few months after. As old school and Disney purist as traditional 2-D animation may be, what sells movie tickets and helps your stock price to soar on Wall Street is getting people to buy movie tickets in droves. If a modified form of 2-D into a kinda CGI and issuing the movie in traditional and 3-D formats sells tickets, then that is what Disney Feature Animation has to do to earn the money to pay its bills and make a profit.
But this newest trailer also probably is reflecting market research Disney is doing.
"Disney Princesses" probably has reached some level of saturation or over-saturation in the marketplace similar to the saturation or over-saturation that Winnie the Pooh did a few years ago.
Disney's on a "kick" lately to appeal more to boys. On cable-satellite they have a new channel, Disney XD, attempting to appeal to boys. They bought Marvel Entertainment with a film library filled with comic book action heroes appealing to boys.
Now apparently the idea of a European fairy tale-type of movie that features who might become the next Disney p-r-i-n-c-e-s-s that normally would be Disney Feature Animation's stock and trade has to be soft-pedalled to that it's palatable for the youngest males in the family. The title's been changed from "Rapunzel" to the more neutral "Tangled". Now the marketing is ramping up in time for summer box office trailer promotional season and the marketing is squarely aimed at boys and kids in general rather than highlighting the p-r-i-n-c-e-s-s or girl aspects of the fairy tale.
Shhhhhhhh...... I guess nowadays p-r-i-n-c-e-s-s has to be downplayed amongst some people..... else they have to be dragged, kicking and screaming, to the movie theater with the rest of the family.