Disney EchoEar Grand Mouseter
Joined: April 1992
||Posted: Feb. 12, 2010, 8:30 pm
Oh oh, folks.... Shocker....
Disney Animation Studios on Facebook is announcing today to their Fans that there is a title change.
Now, usually this means something in market testing is showing Disney there's a problem with the movie among audiences that view it in test showings. Something about the title... Hmmmmmm....
Disney Feature Animation is one of the core businesses of The Walt Disney Company. Uniquely among other movie studios, since "Steamboat Willie" came out in 1928 Disney animation reaches back in American history, American pop culture, and multiple generations of people world wide. It is a cultural icon. Now, maybe in recent years other studios have captured the lead away from Disney, including Pixar with is now a subsidiary. In recent years Disney tried CGI, renewing a commitment to hand-drawn 2-D animation, and now the new process in "Rapunzel"-"Tangled". "The Princess and the Frog" domestically didn't make back it's production costs. Now Disney is trying again with "Rapunzel", and I guess the title isn't working......
Here is what is posted on Facebook, what do you think?
"Hey everyone, I'm Roy Conli, producer of Disney's next animated film. I have some exciting news to share, and it was important to me that YOU guys – the Disney fans – hear it first. I want to tell you about Walt Disney Animation Studio's 2010 release, Tangled. It’s a really fresh, smart take on the Rapunzel story.
In our film, the infamous bandit Flynn Rider meets his match in the girl with the 70 feet of magical golden hair. We're having a lot of fun pairing Flynn, who's seen it all, with Rapunzel, who's been locked away in a tower for 18 years.
I’m so proud of the crew working on this film – they’re doing a fantastic job creating an awesome story with great characters and a stunning world – and it's all going to look amazing in 3D. All of us here at the studio are incredibly excited for you to see Tangled when it comes out in theaters this November."
End of quoted.
Rich my husband read on some blogs that Disney did some focus groups on why "Princess and the Frog" didn't resonate. Boys wanted no part of a movie with "Princess" in the title. Among girls "not enough princess, too much time in the swamp as a frog, wanted more princess". So I guess they are taking that information and tweaking "Rapunzel" to be of broader appeal. By calling it "Tangled".